Alejandro Gaeta x Room for Milly Unframed Collection

The Vision:
At Room for Milly, creativity thrives beyond the cocktail glass. The Alejandro Gaeta x Room for Milly Unframed Collection was more than a fashion show—it was a live art experience that blurred the boundaries between haute couture, artistry, and innovation. In collaboration with designer Alejandro Gaeta and creative director Phil Hua-Pham, we transformed our intimate space into a canvas for unconventional storytelling.

The Experience:
A groundbreaking concept: Models walked out wearing pieces from AG’s Unframed Collection, only to have Alejandro Gaeta paint directly onto them in real time—turning “unframed” designs into framed masterpieces.
An intimate setting: Room for Milly became both a runway and an artist’s studio, offering guests a rare glimpse into the creative process.
A seamless blend of art and fashion: The juxtaposition of high fashion against the vibrant backdrop of our cocktail bar elevated the event’s energy and allure.
The Impact:
A transformative experience that captivated attendees and set a new precedent for immersive fashion showcases.
A lasting imprint on Denver’s creative scene, proving that innovation flourishes when spaces and disciplines collide.
A new era of collaboration, inspiring future events where fashion, art, and hospitality intertwine.