Summer Menu Launch

The Vision:
As part of Phase Two in the revival of Queens Eleven, our summer menu launch was more than just a seasonal shift—it was a statement. This next chapter continued our mission of reigniting community engagement and redefining Queens Eleven as a day-to-night destination tucked away on the edge of the RiNo Art District.

The Experience:
A Fresh Take on Flavor: Our summer menu introduced a lineup of bright, seasonal ingredients, blending zesty citrus, cooling botanicals, and bold aromatics into expertly crafted cocktails and all-day offerings.
Elevated Visual Storytelling: New photography direction captured the sunlit vibrancy of our cocktails, coffee, and curated small plates—bringing the essence of summer to life.
The All-Day Appeal: From morning cold brews to sunset spritzes, we expanded our offerings to ensure Queens Eleven was a place to start and end the day.

The Impact:
A Deeper Connection to the Community: With the momentum of Phase One, this new menu further solidified Queens Eleven as a hidden gem worth discovering.
Refined Brand Identity: A seamless blend of crafted cocktails, coffee culture, and curated experiences, aligning with the energy of RiNo’s creative heartbeat.
Social Buzz & Engagement: The launch ignited excitement both in-house and online, drawing new and returning guests to explore the next phase of Queens Eleven.