Winter Menu Launch

The Vision:
Tucked away on the edge of the River North Art District, Queens Eleven was more than just a coffee shop and cocktail bar—it was a rediscovery. Our goal was to reengage the community, breathing new life into this hidden gem with a fresh approach to crafted cocktails, all-day service, and an elevated ambiance.

The Experience:
New Photography Direction: A focus on rich textures, moody lighting, and artful compositions to capture the soul of Queens Eleven.
Crafted Cocktails & All-Day Appeal: Highlighting the versatility of the space, seamlessly transitioning from a morning coffee haven to an evening destination for innovative cocktails.
Storytelling Through Aesthetic & Atmosphere: A refined visual and marketing strategy to reignite curiosity and invite guests in.

The Impact:
Refreshed brand identity, positioning Queens Eleven as a must-visit destination in RiNo.
Enhanced guest engagement, drawing in both regulars and new explorers with a compelling all-day experience.
Elevated awareness through photography and storytelling, ensuring the bar was no longer just tucked away—but sought after.